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A conversation about advertising, with David Ogilvy



Uploaded by: jpiedrahita
Video Description:
David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the "pope of advertising". This is the complete interview version.
Entrevista realizada por la AAAA al "papa de la publicidad", David Ogilvy. Entrevista en versi
ón completa. Thanks to the AAAA, to Ogilvy New York and Ogilvy Madrid. Offered in our workldwide advertising channel by MarketingDirecto.com, the marketing and advertising portal.


Tags for this video: AAAA advertising agencias agencies american association conversation david entrevista interview ogilvy

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Array ( 1 year ago by jpiedrahita)
Bueno,
¿y que os parece lo que dice este gran maestro de la publicidad contemporánea? ¿Vale para nuestros tiempos, tras haber pasado 30 años desde que las pronunció? Javier Piedrahita, MarketingDirecto com
It's terribly ... ( 1 year ago by Pastafazoola)
It's terribly inspiring to see how so many of the points that David mentions still hold true today. It's an hour long interview and I hung onto every word.
Array ( 1 year ago by jpiedrahita)
It
´s a great lesson of common sense advertisng, David gives us in this interview. And still like he would say it yesterday, 5th october 2007! but sorry for the sound quality. A 30 year old video...
Javier, que mundo ... ( 1 year ago by Pastafazoola)
Javier, que mundo m
ás pequeño- en el curro, estamos todos apuntados a tu newsletter y nos encanta. Lastima por la calidad del sonido, pero si te colocas los cascos y tal, vale la pena. Además, se ve un tio tan natural, matter of fact, digamos, y tiene este toque de humor, como por ejemplo, cuando dice que no conigu
ieron la cuenta de P+G y así, no tenía que ir a Cincinnati 3x a la semana!Saludos! Henri
Me alegro que os ... ( 1 year ago by jpiedrahita)
Me alegro que os interese lo que digo en el newsletter, aunque a veces disguste a algunos... Si, cascos o altavoces de calidad actual, con cierta potencia (por 15 euros se compran y no hay problemas. Escribiste aqu
í en inglés. Tu oficina esta en España?
the future of ... ( 3 months ago by fatnessinstructor)
the future of advertising is mashed up tv material with mashed up adverts mashed up into it....
You've got a mashed ... ( 2 months ago by Kingha01)
You've got a mashed up brain! The future of advertising is individually created advertising messages for every single consumer, based on great ideas, deep data insights, consumer dialogue, understanding the individual conditions (channel preferences, spending patterns, needs etc etc etc) that apply to that consumer - young or old.
I agree with you ... ( 3 weeks ago by jpiedrahita)
I agree with you and this vision! Let
´s look what will come in 2009... Javier, Madrid.



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